FrogMob Crowdsources Market Research

Frog Design, the global innovation and design firm is experimenting with a ‘method of guerilla research’ that let’s anyone submit photos related to specific campaigns. The idea is to cast a lens on the ‘long tail’ of product use and consumption around the world to inform new design and marketing decisions…

An experimental method of guerilla research developed by global innovation firm frog design, frogMob is based on the idea that anyone can channel their inner design researcher by looking for inspiration from everyday life. Tapping into frog’s global networks and the broader community, frogMob encourages people from all over the world to submit their photos and stories to help us take a quick pulse on emerging trends that can inform our design process.

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